What is search engine marketing (SEM)?
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
● SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
Why Search Engine Marketing is Important?
Online visibility And there comes the role of search engine marketing. Search engine marketing Pune plays a vital role by allowing you to choose the most accurate and attractive keywords for your web page and also helps you to increase the essential traffic. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.